LinkedIn is a very useful social networking tool that can be used to link a person to the business world. A lot of businesses have a linked in page which they use to increase communication with its employees, to keep and eye on competitors and to find new employees.
I think that it is important for businesses to stay up to date with current technologies. I think that by having social networks it helps a business stay in touch with the real world and what is going on outside of their company. A company can see what others in their market are doing and also what people think of their business. LinkedIn can help a business stay current.
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